Quote from
Aman3020 on April 4, 2025, 8:19 am
Types of Ads You Can Run on a Self-Serve Ad Network
Self-serve ad networks support multiple ad formats, allowing advertisers to choose the best option for their campaign goals. Here’s a breakdown of the most common types:
1. Search Ads (PPC Text Ads)
- Appearance: Text-based ads on search engines (e.g., Google, Bing, 7Search PPC).
- Best For: Lead generation, direct-response marketing.
- Example:
Headline: "Best Running Shoes 2024"
Description: "50% Off Today – Free Shipping!"
Pros: High intent, cost-per-click (CPC) model, keyword targeting.
2. Display Ads (Banner Ads)
- Appearance: Image or rich-media ads on websites/blogs.
- Sizes: 300x250, 728x90, 160x600 (common banner sizes).
- Best For: Brand awareness, retargeting.
Pros: Visual impact, broad reach, CPM/CPC pricing.
3. Native Ads
- Appearance: Blends with website content (e.g., sponsored articles, in-feed ads).
- Best For: Content promotion, engagement.
- Example: "Recommended for You" sections.
Pros: Non-intrusive, higher CTR than banners.
4. Video Ads
- Formats:
- In-stream (pre/mid/post-roll on YouTube, etc.).
- Out-stream (standalone video in articles).
- Best For: Brand storytelling, app installs.
Pros: High engagement, skippable/non-skippable options.
5. Social Media Ads
- Platforms: Facebook, Instagram, LinkedIn (via self-serve managers).
- Formats: Carousel, Stories, Reels, Lead Ads.
- Best For: Audience targeting, e-commerce.
Pros: Advanced demographic/interest targeting.
6. Pop/Push/Under Ads
- Pop-ups/unders: New window or layer ads.
- Push Notifications: Browser/device alerts.
- Best For: High-impact promotions (use sparingly).
Caution: Can be intrusive; some networks restrict them.
7. Mobile App Ads
- Types:
- Interstitial (full-screen between app actions).
- Rewarded (users watch ads for in-app perks).
- Best For: App installs, gaming monetization.
Pros: High conversion rates for mobile users.
8. Remarketing/Retargeting Ads
- How It Works: Targets past website visitors.
- Formats: Display, social, native.
- Best For: Recovering abandoned carts, boosting conversions.
Pros: Higher ROI by targeting warm leads.
Which Ad Type Should You Use?
| Goal |
Recommended Ad Type |
| Sales/Leads |
Search, Native, Retargeting |
| Brand Awareness |
Display, Video |
| Mobile App Growth |
App Install Ads, Rewarded Video |
| Low-Cost Traffic |
Push, Native, 7Search PPC |
Pro Tip: Test multiple formats on platforms like 7Search PPC to see what works best for your audience.
Types of Ads You Can Run on a Self-Serve Ad Network
Self-serve ad networks support multiple ad formats, allowing advertisers to choose the best option for their campaign goals. Here’s a breakdown of the most common types:
1. Search Ads (PPC Text Ads)
- Appearance: Text-based ads on search engines (e.g., Google, Bing, 7Search PPC).
- Best For: Lead generation, direct-response marketing.
- Example:
Headline: "Best Running Shoes 2024"
Description: "50% Off Today – Free Shipping!"
Pros: High intent, cost-per-click (CPC) model, keyword targeting.
2. Display Ads (Banner Ads)
- Appearance: Image or rich-media ads on websites/blogs.
- Sizes: 300x250, 728x90, 160x600 (common banner sizes).
- Best For: Brand awareness, retargeting.
Pros: Visual impact, broad reach, CPM/CPC pricing.
3. Native Ads
- Appearance: Blends with website content (e.g., sponsored articles, in-feed ads).
- Best For: Content promotion, engagement.
- Example: "Recommended for You" sections.
Pros: Non-intrusive, higher CTR than banners.
4. Video Ads
- Formats:
- In-stream (pre/mid/post-roll on YouTube, etc.).
- Out-stream (standalone video in articles).
- Best For: Brand storytelling, app installs.
Pros: High engagement, skippable/non-skippable options.
5. Social Media Ads
- Platforms: Facebook, Instagram, LinkedIn (via self-serve managers).
- Formats: Carousel, Stories, Reels, Lead Ads.
- Best For: Audience targeting, e-commerce.
Pros: Advanced demographic/interest targeting.
6. Pop/Push/Under Ads
- Pop-ups/unders: New window or layer ads.
- Push Notifications: Browser/device alerts.
- Best For: High-impact promotions (use sparingly).
Caution: Can be intrusive; some networks restrict them.
7. Mobile App Ads
- Types:
- Interstitial (full-screen between app actions).
- Rewarded (users watch ads for in-app perks).
- Best For: App installs, gaming monetization.
Pros: High conversion rates for mobile users.
8. Remarketing/Retargeting Ads
- How It Works: Targets past website visitors.
- Formats: Display, social, native.
- Best For: Recovering abandoned carts, boosting conversions.
Pros: Higher ROI by targeting warm leads.
Which Ad Type Should You Use?
| Goal |
Recommended Ad Type |
| Sales/Leads |
Search, Native, Retargeting |
| Brand Awareness |
Display, Video |
| Mobile App Growth |
App Install Ads, Rewarded Video |
| Low-Cost Traffic |
Push, Native, 7Search PPC |
Pro Tip: Test multiple formats on platforms like 7Search PPC to see what works best for your audience.
