Quote from zurirayden on September 9, 2025, 9:49 am

So I’ve been sitting on this thought for a while and figured I’d throw it out here because I’m curious if anyone else has had the same experience. I’ve been experimenting with ads in the crypto space and I kept bumping into the idea of meme coin advertising. At first I didn’t take it seriously because, honestly, who would? Meme coins sounded more like a joke than a strategy. But after trying it out on Web3 ad spaces, I started noticing results I didn’t expect.

Why Meme Coins Can Feel Risky

I know a lot of people roll their eyes when they hear meme coins. It feels like pure hype, right? The coins come and go, some of them never last, and there’s always a risk of getting caught up in the noise. My biggest pain point was that whenever I tried traditional ad networks for crypto projects, the engagement felt flat. People scrolled past, clicked out of curiosity but rarely stuck around. I thought maybe it was my content or timing, but even after tweaking things, the energy wasn’t there.

Testing Meme Coin Ads on Web3

Then came the idea of testing meme coin ads specifically in Web3 spaces. My first reaction was honestly skepticism. Why would anyone respond to a meme coin ad more than a serious blockchain project ad? But the moment I placed a couple of campaigns, I saw something I hadn’t seen before: people actually cared. The comments, the clicks, even the weird conversations in Telegram groups started picking up. It wasn’t that I suddenly had a “perfect ad” but rather that meme coins had this way of making people curious without trying too hard.

What I Learned from My Test

Here’s what clicked for me. Web3 audiences are different. They don’t really trust the polished banners and corporate-sounding ads. They’re more open to something fun, light, and community-driven. Meme coin ads kind of fit right into that mindset. They don’t feel pushy. They feel like part of the culture, almost like an inside joke people want to be part of. That small detail changed how I looked at advertising in this space.

To be clear, I’m not saying meme coin advertising is some magic bullet. I’ve also had campaigns flop. Some meme coins have no traction at all and no amount of ad placement will save them. But compared to the traditional approach, I’ve noticed that ads tied to meme coins seem to generate way more organic chatter. Even when the coin itself wasn’t that strong, the ad still sparked conversations. And for me, that’s valuable because attention is half the battle in crypto.

Why It Works in Web3

If I were to break down the insight from my own test, it’s this: Web3 ads are less about “presenting” and more about “belonging.” Meme coins, whether we love them or not, create a sense of belonging. People join in, share memes, make jokes, and suddenly you have this loop of attention that spreads faster than a carefully written project pitch. It’s not professional, but it works because it matches the vibe of the audience.

Some people might argue that this is all temporary and that meme coin ads are just a fad. I thought the same at first, but the more I tried, the more I realized that Web3 is built on experiments like this. The stuff that looks silly sometimes works better than the polished stuff because people are tired of traditional advertising tricks. Web3 folks don’t want to be “talked at,” they want to feel like they’re in on the joke or part of something raw.

My Advice for Anyone Curious

For anyone wondering whether to even try it, I’d say it depends on your comfort with testing weird ideas. If you’re used to sticking with safe options, meme coin ads might feel too risky. But if you’re open to experimenting, they can surprise you. And honestly, it’s not about throwing huge budgets into it. I started small, just enough to see if there was any response. That’s how I noticed the difference.

I’m not an expert or anything, just someone who was tired of running ads that nobody cared about. If you’ve been frustrated with engagement in the crypto ad world, giving meme coin advertising a try on Web3 platforms might be worth it. It might not solve everything, but at least it’s different enough to get people to look twice.

I also came across this read that breaks it down a bit better than I can. It dives into why meme token ads actually click in Web3 environments and gave me some perspective after my own tests. If you’re curious, check it out here: Benefits of meme token ads on Web3 networks.

Discussion

What about you guys? Has anyone else tested meme coin advertising in Web3? Did it work for you or was it just noise? I’m genuinely curious because my results were mixed but interesting enough to keep me hooked.